Tag Archives: sony

Where has Casio gone missing?

As I browse through new gadgets and products at CES 2014, I wonder where has Casio gone missing?

This year CES 14 is being dominated by wearable computing devices. Right from fitness bands to social watches to eye wear, there are new and striking products in the wearable category. Almost all of them are focusing on social net connectivity, fitness and wellbeing data and live information relay.

Seeing them, I am reminded of Casio watches nearly a decade back, when they had introduced sensors to measure your heart beat and blood pressure in their watches or calculators in their watches. Those watches were certainly ahead of their time, but now as the world rapidly moves to wearable device category; question is why is Casio not in the fore front? They have an extremely high hold on digital technology (given their watches and calculators and other computing devices) and they have had a head start on sensory technologies embedded in watches. Then why are they missing? If Sony can enter the space then why not Casio? If only they dad they exploited their expertise now, perhaps they would have been leaders in this space.

Is it Japanese conservatism that is preventing them to re-enter the space that they did not see much success earlier? Japanese companies have been pinnacle of innovation for decades but off late they are no notable consumer products from them (barring Sony to some extent and Nintendo with Wii for a couple years). They seem to be losing the race to their Asian neighbors in China and South Korea.

I have been a “made-in-japan” product fan and I hope the innovation wave hits the nation again to develop world class consumer products that we used to so proudly own in the past.